Federation scientist Cozer and his companion, the freed slave Rashel, await galactic freedom fighter Blake in the Blake’s 7 episode, Weapon.
Last Friday and today, the I newspaper has run articles reporting the impending privatisation of the Government’s Behaviour Insights Team, or Nudge Unit. The article describes the unit as using
‘insights from the emerging field of behavioural economics and psychology to subtly change the processes, forms and language used by government – to achieve outcomes that are in the in the “public good” and save money.’
A boxed article at the side then goes on to explain it more fully, stating that
‘Nudge articulates the idea that people can be persuaded to make the right decisions by simple changes in how choices are presented to them.’
It goes on to explain that the theory was first proposed in a book of the same name, published in 2008 by…
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